Google and other engines use spiders which search the Internet for new websites and indexes webpages. Only the search engine will decide what keywords are used and what rank you get.
Meta Tags where used in the past to develop indexes for new websites however they are no longer used due to abuse of the amount of keywords been used.
Google offers a tool so that you can manually add your website to their search engine, this helps speed up the process: http://www.google.com/intl/en/submit_content.html
You can also purchase a high rank for specific keywords, called sponsored links, and other services provided by Google. http://www.google.com/intl/en/about.html
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How do I get my domain on search engines like Google?
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